Opening a link in a new window makes you look insecure

Saw a tweet saying that websites that open external links in new browser windows make themselves look insecure – “please don’t leave me for someone else”. I loved the description. I’m a believer in letting users control when things open in new windows but as with anything there are exceptions and linking to PDFs is one that I can live with – but then I think that’s the fault of the PDF format and the fact it has it’s own user interface, but that’s a rant for another day.

1 Comment

  1. With you 100% on this. In user testing, we have seen people spawn a new window without realising, then try to go back to previous sites and found that the could not. It’s a level of confusion that is not needed, and it is so old fashioned! (Like “email this to a friend” buttons 🙂

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